Canning Ericsson Ltd – Construction Website Rebuild Case Study
Canning Ericsson Ltd is a Sussex construction company with a strong local reputation and a high standard of work.
Their previous website had been built in-house, but it no longer reflected the quality of the business or the level of projects they wanted to win. They knew it was holding them back and had already lost referral work because the site did not do them justice. It needed a complete rebuild rather than a simple website refresh.
This project focused on rebuilding the website, strengthening the overall positioning of the business, and putting better local visibility foundations in place through a new Google Business Profile and practical SEO work.
The completed website can be viewed here: Canning Ericsson Ltd
Homepage of the rebuilt Canning Ericsson Ltd website designed to present the business more clearly and professionally.
Project Summary
Client: Canning Ericsson Ltd
Location: Sussex
Sector: Construction
Platform: Squarespace
Project: Website rebuild
Additional work: Google Business Profile setup and optimisation, SEO foundations
Core focus: Improve credibility, communicate services more clearly, and support better-quality enquiries
The Challenge
Canning Ericsson already had a strong reputation locally, but their old website was letting the business down.
The previous site had been created in-house and, while it had served a purpose, it no longer reflected the standard of the work or the professionalism of the company.
Key issues included:
An outdated online presence that did not match the quality of the business
Unclear communication of services
Very limited search visibility beyond branded terms
Weak support for referrals and new enquiries
This mattered because potential clients were checking the website before making contact, and the business had already lost referral work through an architect because the old site did not create enough confidence.
The problem was not the quality of the business. It was how that quality was being presented online.
About the Client
Canning Ericsson Ltd is a Sussex-based construction company offering residential building services across the region.
Their core services include Design and Build, Extensions & Renovations and New Builds, supported by a wider range of additional services.
Because much of this kind of work is trust-led and referral-led, the website needed to do two things well: represent the business properly and make it easy for potential clients to understand what they offer.
The Approach
Clear service positioning
A big part of the rebuild was making the service offering much clearer.
The site was structured around three main services:
Design and Build
Extensions & Renovations
New Builds
Design and Build was treated as a particularly important differentiator. For the right client, it offers a more joined-up, all-in-one service rather than a fragmented process involving multiple parties.
We also introduced a guaranteed 48-hour response (in working days), helping position the business as reliable and responsive from the first point of contact. In a sector where many firms are slow to respond, this gave them a practical and credible point of difference.
Clear service structure built around Canning Ericsson’s main offers, including Design and Build.
Additional services without clutter
Alongside the main services, the site also needed to show the wider scope of work the company can handle.
A dedicated additional services section covered:
Insulated concrete formwork
Landscaping
Joinery and bespoke carpentry
Loft conversions
Groundworks
This helped communicate breadth and capability without overloading the main service structure.
Simple, professional design
The design approach was deliberately clean and straightforward.
The goal was not to overdesign the site, but to make the business look established, capable, and easy to trust.
That meant focusing on:
Clear headings and page hierarchy
Strong spacing and readability
Straightforward navigation
Visible contact points and calls to action
A mobile-friendly layout that works well across devices
The new site gives the business a much more professional first impression and better supports the quality of the work they are already known for.
SEO foundations and local visibility
The rebuild also included practical SEO foundations to improve how clearly the site communicates with search engines.
This included:
Clearer page structure
Better-aligned headings and page content
Metadata improvements
Internal linking
Stronger service-based relevance
Alongside the website work, I also set up and optimised a new Google Business Profile, giving the business a much stronger base for local visibility than they had before.
This was not about making inflated SEO promises. It was about putting the right foundations in place so the business is easier to understand, easier to trust, and better positioned to be found locally over time.
Example of completed work reflecting the standard and quality of Canning Ericsson’s projects
The Result
The biggest change has been in how Canning Ericsson presents itself online.
The new website now does a much better job of reflecting the professionalism of the business and the standard of work they deliver.
Early outcomes include:
a much stronger visual impression
clearer communication of services
new enquiries coming through the site
improved confidence when being considered for larger opportunities
The client has also been invited to quote on one of their biggest projects to date. While it is still early, they felt the new site helped them look credible and established enough for that level of opportunity.
That is exactly the kind of shift this rebuild was designed to support.
“We are so happy with our new site, it’s made a huge difference. It looks far more professional and we’ve already had new enquiries come through.”
Charlie Alderton, Canning Ericsson Ltd
Why websites matter for construction businesses
For construction businesses, reputation often starts offline but gets checked online.
A referral, recommendation, or word-of-mouth introduction will usually lead to one thing: someone looking at the website.
If the site feels dated, unclear, or underwhelming, confidence drops quickly. That can mean missed opportunities even when the business itself is excellent.
A clear, professional website helps reinforce trust, explain services properly, and make sure the business looks as good online as it does in real life.
Need a website like this?
If your current website does not reflect the quality of your business, it may be costing you opportunities without you realising.
I design professional Squarespace websites for small businesses that want to look credible, communicate clearly, and get found online.